... was a key factor leading to rejection intention. Switching costs, sunk costs and in-store grocery shopping habits positively affected inertia. Gender moderated the effect of habit and sunk costs on inertia. Research limitations/implications This study’s main limitation is the cross-sectional design...

... the moderating effects of social media involvement, brand commitment, identification and attribution (both types). Associative network theory has been used to explain these effects. Design/methodology/approach A quantitative survey of 550 respondents was carried out in London and surrounding areas...