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Keywords: Modern history
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Journal Articles
Journal:
European Business Review
European Business Review (2009) 21 (1): 92–104.
Published: 16 January 2009
... der Fertigware, it appeared every two months. After 1934 it was called Die deutsche Fertigware. © Emerald Group Publishing Limited 2009 Marketing theory Business history Germany Austria Modern history Two major German marketing efforts between the world wars will illustrate...
