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Keywords: Multidomestic
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Journal Articles
European Business Review (2011) 23 (5): 434–453.
Published: 30 August 2011
... internationalization and performance. Design/methodology/approach Using cluster analysis, this study categorizes market context into two distinct groups: global and multidomestic. Later, it investigates the internationalization‐performance relationship for 263 firms distributed across two market contexts...

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