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Keywords: Multinationals
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Journal Articles
Journal Articles
Journal Articles
European Business Review (2002) 14 (1): 40–55.
Published: 01 February 2002
... of subsidiaries and thereby influence the evolution of their employment patterns. © MCB UP Limited 2002 Foreign investment Employment Multinationals European Union The integration programmes of the European Union (EU) such as the single European market and European monetary union...
Journal Articles
European Business Review (2000) 12 (3): 129–136.
Published: 01 June 2000
... Decision making Multinationals Subsidiaries Inward investment, or foreign direct investment (FDI), may be defined as the process by which companies based outside a particular geographic area invest in economic activities within that area (Christodoulou, 1996). The expansion of FDI has led...
Journal Articles
Journal Articles
European Business Review (1999) 99 (6): 393–398.
Published: 01 December 1999
... the supply chain. A statistical analysis highlights key relationships and the article illustrates that entry mode, and multinational enterprise (MNE) ownership are influential variables in the process of regional economic development. The relationship between these variables is complex, but it does account...
Journal Articles
European Business Review (1998) 98 (5): 282–286.
Published: 01 October 1998
...David Williams The development of multinational subsidiaries is of interest to academics, policy‐makers and the business community. Although there is a considerable literature on subsidiary typologies, there is a dearth of empirical investigation to accompany this. This article reports on a field...
Journal Articles
European Business Review (1998) 98 (2): 100–108.
Published: 01 April 1998
...John R. Darling; Arthur K. Fischer Management teambuilding within a multinational enterprise is greatly enhanced if the interactive style reflected by each person is considered. The blend of behavioral styles can affect the collective achievements of the entire management team, as well...
Journal Articles
European Business Review (1997) 97 (6): 279–293.
Published: 01 December 1997
... by an employer). © MCB UP Limited 1997 Expatriates Globalization Multinationals Psychology A range of methods was used to identify companies, and the objective of locating eight expatriates/former expatriates from four organizations was achieved. The expatriates represented a range...
Journal Articles
European Business Review (1997) 97 (4): 187–193.
Published: 01 August 1997
... of the theory and that the survey approach was a questionnaire to 60 multinationals in Germany, England, Italy and France. The use of the MIXMAP‐model for international sport sponsorship enables the sponsor to combine the product and economic environment to decide on the intensity of the different instruments...
Journal Articles
Journal Articles
European Business Review (1991) 91 (3)
Published: 01 March 1991
... of study is the European policies for television advertising of four multinational corporations of different nationalities through interviews with the advertising agency account executives for each company in Greece. The findings suggest that the issue of standardisation is of little importance in itself...
Journal Articles
European Business Review (1990) 90 (3)
Published: 01 March 1990
...Derek Utley A description of the implementation of a language training programme in the UK subsidiary, Rowntree Mackintosh, of a large multinational company, Nestle, is given. © MCB UP Limited 1990 Foreign languages Multinationals Training PUTTING IT ALL TOGETHER: SETTING UP...
Journal Articles
European Business Review (1990) 90 (2)
Published: 01 February 1990
...Myron M. Miller The history of two subsidiaries of the Sunbeam Corporation in Italy in the late 1970s and early 1980s is described. Some important insights into the critical factors for success in international business are highlighted. Corporate strategy Multinationals Strategic management...

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