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Keywords: Multivariate analysis
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Journal Articles
Knowledge creation in marketing: the role of predictive analytics
Available to Purchase
Journal:
European Business Review
European Business Review (2007) 19 (4): 303–315.
Published: 03 July 2007
... or stage in their life cycle. © Emerald Group Publishing Limited 2007 Predictive process Data handling Multivariate analysis Market research Knowledge creation Using customer data from their large databases, organizations can help individuals in their marketing and sales divisions...
Journal Articles
Ranking of handicaps in international financial analysing
Available to Purchase
Journal:
European Business Review
European Business Review (2003) 15 (3): 170–180.
Published: 01 June 2003
... International standards International accounting Financial analysis Accounting systems Multivariate analysis Producing different sets of financial statements – one required by domestic standards and another imposed by the capital markets – is confusing and burdensome; currently the streams...
