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Keywords: Narrative methodology
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Journal Articles
What stories unfold: empirically grasping value co-creation
Available to Purchase
Journal:
European Business Review
European Business Review (2017) 29 (1): 2–14.
Published: 09 January 2017
...Anne Vorre Hansen Purpose The aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation. Design/methodology/approach Through an in-depth case study...
