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Keywords: Nespresso brand
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Journal Articles
Journal:
European Business Review
European Business Review (2014) 26 (4): 305–329.
Published: 03 June 2014
... analysis Independent certification Nespresso brand Responsible labelling Self-declaration Today’s consumers are increasingly aware of environmental and social issues and are looking for responsible products (Chen and Chang, 2013) that are more durable, fairer and produced from recycled...
