...Yasir Rashid; Ansar Waseem; Ahmad Ahsan Akbar; Fatima Azam Purpose The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development...

... identified two functionalities that audio has in gameplay: optimization, as it provides useful information to the player, making the game more understandable[ 24 ], and dynamization, as it makes the experience more intense and thrilling[ 25 ]. New product development Regional innovation systems Casual...

... focusing on task orientation, organisational structure and culture. The study provides an insight into the relationship between integration mechanisms and speed of NPD. As a fundamental competitive criterion, new product development (NPD) for most advanced industries can therefore be characterised...