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Keywords: Nike
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (2): 317–347.
Published: 10 January 2020
... uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia. Findings The results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture...
