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Keywords: Non‐profit organizations
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Journal Articles
A model of cause‐related marketing for “profit‐driven” and “non‐profit” organizations
Available to Purchase
Journal:
European Business Review
European Business Review (2011) 23 (2): 203–214.
Published: 08 March 2011
... marketing Partnership Non‐profit organizations Organizations Cause‐related marketing (CRM) has developed to a level of sophistication that it is now seen as much sought after means for profit‐driven (PD) organizations in targeting their marketing efforts in order to leverage their business off...
Journal Articles
Journal:
European Business Review
European Business Review (2001) 13 (1)
Published: 01 February 2001
...Christopher Mabey; Andrew Thompson © MCB UP Limited 2001 --> Trusts Non-profit organizations The International Foundation Directory 2000, 9th edition Keywords Trusts, Non-profit organizations The best guide … useful as a reference source and a social history...
