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Keywords: Nonmarket political strategy
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Journal Articles
Journal:
European Business Review
European Business Review (2024) 36 (1): 89–111.
Published: 18 September 2023
...Jaison Caetano da Silva; Rosilene Marcon; Ronaldo Parente; Cinara Gambirage Purpose The purpose of this study is to investigate the effect of international expansion of emerging markets multinationals (EMNEs) on the home country nonmarket political strategy and why some EMNEs intensify...
