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Keywords: Online reviews
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (3): 461–482.
Published: 08 April 2026
...Zhan Furner; Robert Zinko; Paul Turcotte; Anish Shankar Menon Purpose The influence of online reviews on consumer behavior is thoroughly documented. Research indicates that negative reviews influence purchase intention more than positive reviews, however, brand holders and retailers have little...
