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Keywords: Open source
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Journal Articles
European Business Review (2013) 25 (1): 86–95.
Published: 04 January 2013
..., it is possible to look at co‐creation in a new light. © Emerald Group Publishing Limited 2013 Consumers Customer relationship management Co‐creation Participation Open source Co‐creation has become a widely used term to describe a shift in thinking from the organization as a definer...

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