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Keywords: Paradoxes
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Journal Articles
Culture studies in international business: paradigmatic shifts
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (1): 39–62.
Published: 11 January 2016
... – The three paradoxes discussed challenge researchers who aim to contribute to the knowledge base of culture in international business. In addition, the debate cannot be ignored by international business managers as culture is a key informal institutional driver that influences international business...
