... of participation by a firm involves a higher level of consumer interaction. The findings also suggest that the firm’s participation should be considered as a new element of the traditional marketing mix model and as an additional tool for efficient market sizing and sensing. Originality/value The study offers...

..., it is possible to look at co‐creation in a new light. © Emerald Group Publishing Limited 2013 Consumers Customer relationship management Co‐creation Participation Open source Co‐creation has become a widely used term to describe a shift in thinking from the organization as a definer...

... in doing so if an attempt is made to “force‐fit” such models on economies and enterprises very different from those in the West. Research and practice in change management principles clearly point to practices, such as high involvement and participation by local workers and managers in rebuilding their own...

...Tom Keenoy A discussion of the EC proposals for 1992 on employee participation in the supervision and strategic management of those companies wishing to operate as European Companies (SEs); and the effect this may have on the role of trade unions. The three alternative forms of model...