... representing the process of a NP organization and the other a PD organization. They are interlinked as the outcome of a CRM‐partnership is dependent upon their mutual efforts. Findings The authors argue that it is essential to remember that a CRM‐partnership is a challenge and risk for both the PD and NP...

... and Toyota. One of the reasons for establishing this partnership by both sides was to learn from each other: i.e. GM learned “the Toyota way” of production and quality control and Toyota acquired GM's skills in product design and marketing in the American market (Liker, 2004). We performed a number...

...Peter R.J. Trim; Yang‐Im Lee Purpose The purpose of this paper is to make clear the role that marketing plays in the strategic decision‐making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between...

... to competition. Partnership Joint ventures Organizational behaviour Distribution channels and markets Second, Day and Klein (1987) view coordination as an anticipated outcome of cooperative arrangements. They describe cooperation as a spirit of mutual willingness and coordination as explicit joint...