... representing the process of a NP organization and the other a PD organization. They are interlinked as the outcome of a CRM‐partnership is dependent upon their mutual efforts. Findings The authors argue that it is essential to remember that a CRM‐partnership is a challenge and risk for both the PD and NP...

.... It also provides new guidelines to practitioners and scholars alike by examining various combinations of collaborative motives and how they are coupled across partners in alliance dyads. Joint ventures Partnership Business formation Europe Prior research has extensively studied what might...

...Peter R.J. Trim; Yang‐Im Lee Purpose The purpose of this paper is to make clear the role that marketing plays in the strategic decision‐making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between...

... with another organization. Coordination refers to general joint activities that take place between organizations. © Emerald Group Publishing Limited 2007 Partnership Joint ventures Organizational behaviour Distribution channels and markets Almost 50 years ago, Ridgeway...