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Keywords: Phygital insurance
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Journal Articles
Satisfaction as a mediator in phygital insurance: a PLS-SEM analysis of hybrid interaction, innovation perception and behavioral intentions
Available to Purchase
Journal:
European Business Review
European Business Review 1–23.
Published: 03 June 2026
... engagements in digital as well as physical service channels. The extension of the role of the Technology Acceptance Model with Service-Dominant Logic toward phygital insurance service explains the central mediating role of customer satisfaction in customer service research. Corresponding author Bilal...
