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Keywords: Porter
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Journal Articles
Journal:
European Business Review
European Business Review (1993) 93 (2)
Published: 01 February 1993
... the applicability of Michael Porter′s Three Generic Strategy Typology (1980) in the developing manufacturing nation of Portugal. It was concluded that the typology is an excellent representation of the strategic orientations of manufacturing firms in Portugal. The existence of the strategic options of cost...
