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Keywords: Predictive process
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Journal Articles
Knowledge creation in marketing: the role of predictive analytics
Available to Purchase
Journal:
European Business Review
European Business Review (2007) 19 (4): 303–315.
Published: 03 July 2007
... or stage in their life cycle. © Emerald Group Publishing Limited 2007 Predictive process Data handling Multivariate analysis Market research Knowledge creation Using customer data from their large databases, organizations can help individuals in their marketing and sales divisions...
