...Paul Foley © MCB UP Limited 2001 --> The ePI is not designed to mirror the RPI but, as the RPI reflects consumer activity in the high street, the ePI reflects consumer activity online. Though both the ePI and RPI track consumer prices, they are not perfect like-for-like comparisons...

... to the formulation of marketing and pricing strategies. This is particularly significant given that the Commission can impose fines of up to ten per cent of sales revenue or 1 million ECU for infringements. This article, based on the detailed research undertaken within one company, emphasises the ascending...