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Keywords: Project customers
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Journal Articles
Eduardo André Cândido Da Silva, Flávio Santino Bizarrias, Renato Penha, Luciano Ferreira da Silva, Cristiane Drebes Pedron
Journal:
European Business Review
European Business Review (2024) 36 (3): 335–360.
Published: 13 October 2023
... outcomes for the individuals affected by the project. A project’s value is inherently contingent on the project’s beneficiary and what is vital for project customers which ensures that projects are tailored to meet their specific needs and preferences (Maruping and Matook, 2020 ; Bambauer-Sachse...
