...Fatma Demirağ; Aydın Kayabaşı Purpose The Uppsala internationalization model is one of the widely accepted models for the development of exports. This model suggests that the explanation of relations between psychic distance, its antecedents and marketing mix adaptation would lead to successful...

...Paresha Sinha; Mingyang (Ana) Wang; Joanna Scott-Kennel; Jenny Gibb Purpose – This paper aims to examine the role of psychic distance during the process of international market entry by software international new ventures (INVs) from small, open economies. Specifically, we investigate how home...

...Juan Carlos Sosa Varela; Syed H. Akhter; Marcilio Machado Purpose – The purpose of this paper is to explore, using the conceptual frameworks of psychic distance and resource-based view, how Brazilian firms resolve strategic dilemma. Brazilian firms face a strategic dilemma about whether...

... Emerald Group Publishing Limited 2014 Market entry Internationalization Relationship marketing Psychic distance Although several aspects of the internationalization process and relationship marketing (RM) strategy have been addressed in the literature, a unified theoretical framework...

...Susan Freeman; Axèle Giroud; Paul Kalfadellis; Pervez Ghauri Purpose The purpose of this study is to provide a theoretical driven model, explaining the interaction between psychic distance and environment on increased (subsequent) resource commitment decisions made by firms...