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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (2): 297–315.
Published: 10 January 2020
...Maria Santos Corrada; Jose A. Flecha; Evelyn Lopez Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting...
