...). Inter-rater reliability (kappa) was then calculated on all common excerpts and resulted in a value of 0.903, indicating “almost perfect agreement” (Landis and Koch, 1977). Qualitative research Executive support In-depth interview Organizational activities Social media marketing objective...

... at the firm level. The grounded theory method of qualitative research is applied in this study. A grounded theory approach is defined as a qualitative research method that uses a systematic set of processes to develop an inductively derived grounded theory about a phenomenon (Charmaz, 2006 ; Kim...

... to qualitative research in the form of multiple case study design. Semi‐structured interview is adopted to collect qualitative data. To enhance the validity of the information derived from the interviews, the interview data are supplemented by some observations and examination of the related documents...

... management Knowledge sharing Qualitative research Critical success factors Knowledge management (KM) is an integrated, systematic approach to identify, manage, and share all of the department's information assets, including databases, documents, policies and procedures, as well as previously...