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Keywords: RCOV
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (1): 38–65.
Published: 08 January 2018
... manufacturing SMEs seeking guidance when changing business strategy. Indeed, by combining Miles and Snow’s configurational framework of strategic postures with Demil and Lecocq’s RCOV BM framework, the authors provide insights that can bridge the gap between intended strategy and realized strategy. The authors...
