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Keywords: Real-time experience
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Journal Articles
Journal:
European Business Review
European Business Review 1–21.
Published: 01 September 2026
... and real-time experience, the model offers a new way to conceptualize storytelling as a dynamic and strategic tool for experience design. It is one of the first studies to compare authentic and fictitious storytelling logics in a hospitality context. Corresponding author Carmen Padin padin@uvigo.es...
