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Keywords: Regulatory focus
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (5): 554–570.
Published: 13 August 2018
...Anna Paola Codini; Giulia Miniero; Michelle Bonera Purpose The purpose of this paper is to empirically test the effects of regulatory focus (RF) orientation (promotion/prevention) on decisions to purchase green products. The two experimental studies conducted aimed to test whether individuals...
