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Keywords: Relationship depth
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Journal Articles
Journal:
European Business Review
European Business Review (2025) 37 (3): 469–485.
Published: 14 November 2024
... attributes on customer switching intention, examines the mediating role of customer satisfaction in this dynamic and assesses the moderating effects of relationship depth and switching cost. Design/methodology/approach This study used a cross-sectional research design and a quantitative research approach...
