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Keywords: Relationship phases
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (1): 17–33.
Published: 12 January 2015
... with suppliers. Segmentation based on relational phases requires tailoring each form of trust strategy, and, hence, accurate identification of a relationship phase could help categorize and subcategorize customers regarding calculative, cognitive or emotional dominant forms of trust. Originality/value...
