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Keywords: Resource integrators
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Journal Articles
Journal:
European Business Review
European Business Review (2024) 36 (6): 816–845.
Published: 14 February 2024
... on social media based on the actual practices of resource integration that enliven value cocreation. Second, this study explains the differences in the performance of resource integration practices to cocreate by the types of resources that customers integrate into social media. Third, this study fills...
