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Keywords: Retail banking
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (2): 151–191.
Published: 16 September 2025
...Daniel J. Petzer; Mornay Roberts-Lombard Purpose The purpose of this study is to explore how trust guides retail banking customers’ behavioural intentions considering monetary and non-monetary drivers of trust and the moderating roles of corporate image and shared values on the relationships...
