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Keywords: Retrospective reflections
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Journal Articles
Journal:
European Business Review
European Business Review (2012) 24 (1): 5–19.
Published: 06 January 2012
.... Stephen Brown can be contacted at: sfx.brown@ulster.ac.uk © Emerald Group Publishing Limited 2012 Marketing Research work Marketing theory Reading marketing Writing marketing Marketing research Retrospective reflections Everything begins with a story (Joseph Campbell (attrib...
