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Keywords: Reverse innovation
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Journal Articles
Journal:
European Business Review
European Business Review (2018) 30 (5): 607–626.
Published: 13 August 2018
... reverse innovation in their distribution strategies. Research limitations/implications The research suffers from the limitations of the generalizability of the findings as the study was carried out on a restricted number of firms, and it considered their strategies in one single market. Practical...
