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To what is the review process relevant?: What’s right and what’s wrong with peer review for academic business journals

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Barry J. Babin, Julie Guidry Moulard
Journal: European Business Review
European Business Review (2018) 30 (2): 145–156.
https://doi.org/10.1108/EBR-09-2017-0162
Published: 12 March 2018
...Barry J. Babin; Julie Guidry Moulard Purpose The purpose of this paper is to consider various strengths and weaknesses of the academic review process with an emphasis on the effect the process has on the relevance of business journals, particularly in the marketing literature. Design...
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