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Keywords: SB price-image
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (5): 495–512.
Published: 10 August 2015
... 600 usable questionnaires collected in two retail chains. Structural equation modelling was used to test a series of proposed hypotheses. Findings – The results revealed that SB attitude, SB price-image, store image perceptions, SB perceived value and SB purchase intention have significant...
