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Keywords: SERVQUAL
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Journal Articles
Journal:
European Business Review
European Business Review (2008) 20 (6): 547–566.
Published: 15 October 2008
... strategically and tactically. Postgraduates Marketing Education SERVQUAL United Kingdom What is postgraduate marketing education for? This question was central to our study, in which we gathered and compared data on the existing set of postgraduate marketing courses and modules in Britain...
