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Keywords: SPA industry
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Journal Articles
Customer perceptions of quality – a study in the SPA industry
Available to Purchase
Journal:
European Business Review
European Business Review (2016) 28 (6): 657–675.
Published: 10 October 2016
...Yvonne Lagrosen; Stefan Lagrosen Purpose The purpose of this study is to explore dimensions of customer perceptions of factors important for a quality experience in the SPA industry and to assess service quality implications for these dimensions. Design/methodology/approach The empirical study...
