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Keywords: SWOT analysis
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Journal Articles
Journal:
European Business Review
European Business Review (2016) 28 (5): 560–582.
Published: 08 August 2016
... ; Wernerfelt, 1984); this theoretical foundation is further complemented by a strengths, weaknesses, opportunities and threats (SWOT) analysis to examine the following research questions: RQ1. What are participants’ main perceived resources as they relate to their firm? Europe Resources...
Journal Articles
Journal:
European Business Review
European Business Review (1993) 93 (1)
Published: 01 January 1993
... in the luxury market. Applies the TOWS Matrix to develop four distinct strategies – SO, ST, WO and WT – which are de rigueur for D‐B, as it prepares to enter the competitive global car market. © MCB UP Limited 1993 Competitiveness Germany Motor industry Strategy SWOT analysis EUROPEAN...
