...Mornay Roberts-Lombard; Vernon Albert Pieterse; Lennet Gabriel Purpose The study aims to explore how selected factors influence customer’s satisfaction in a business-to-consumer context. Furthermore, it also investigates the mediating role of affective and calculative commitment...

...) technique. Findings Communication effectiveness, core service quality and corporate social responsibility strategy are important determinants that explain consumers’ brand engagement. Furthermore, it was found that CBE prompts consumer satisfaction, which then leads to brand loyalty towards a telco...

... is to test whether satisfaction functions as a connector between positive antecedents (trust and commitment) and negative postcedents (opportunism and conflict) in a business-to-business (B2B) relationship, based on a seller perspective. Design/methodology/approach A descriptive research design...

... point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services. Design/methodology/approach An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural...