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Keywords: Self‐interest
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Journal Articles
European Business Review (2012) 24 (3): 287–303.
Published: 27 April 2012
...Ambika Zutshi; Andrew Creed; Amrik S. Sohal; Greg Wood Purpose The paper aims to discuss the need to balance selflessness and selfinterest issues in outsourcing decisions. This discussion is timely given the tensions that currently exist between those who want off‐shore outsourcing to continue...

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