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Keywords: Sensory cues
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Journal Articles
Orchestrating an experiential value proposition: the case of a Scandinavian automotive manufacturer
Available to Purchase
Journal:
European Business Review
European Business Review (2022) 34 (5): 624–641.
Published: 09 May 2022
... orchestrating the sensory experience, harmonising sensory cues to ensure they provide a consistent experience, thereby providing a memorable experience. Practical implications Understanding how to offer value might assist managers in tailoring a unique experiential value proposition to position the brand...
