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Keywords: Service
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Journal Articles
Journal:
European Business Review
European Business Review (2015) 27 (5): 513–534.
Published: 10 August 2015
...Dr Juan Carlos Sosa Varela; Gabriel Vidor; Janine Fleith de Medeiros; Flavio Sanson Fogliatto; Mitchel M. Tseng Purpose – This paper aims to propose a method to determine which mass customization (MC) characteristics should be prioritized in mass-customized service design. Design/methodology...
