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Keywords: Service firms
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Journal Articles
Exploring customer stewardship behaviors in service firms
Available to PurchaseHenry Boateng, Fortune Edem Amenuvor, Diyawu Rahman Adam, George Cudjoe Agbemabiese, Robert E. Hinson
Journal:
European Business Review
European Business Review (2022) 34 (4): 541–555.
Published: 20 April 2022
... and not desertion. Employees in a relationship sacrifice their interests and act responsibly towards others because such behavior is consistent with their moral beliefs (Davis et al., 1997). Ghana Customer stewardship Service firms Frontline employees Customer stewardship has been...
