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Keywords: Service quality assurance
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Journal Articles
Business agility and internal marketing
Available to Purchase
Journal:
European Business Review
European Business Review (2004) 16 (5): 464–472.
Published: 01 October 2004
... the IS solutions to the internal customer base and these issues are explored. © Authors 2004 Internal marketing Channel relationships Service quality assurance Organisations can be defined in different ways, but common to all is the notion that various workgroups and functional...
