... at: aeklund@uwlax.edu 05 07 2021 03 12 2021 16 03 2022 30 03 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand-related stimuli Experiential marketing Sensory cues Sensory marketing Service-dominant logic Value...

... on the perspectives of service-dominant logic and customer-dominant logic. Findings The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way...

... Value formation Service‐dominant logic Customer‐dominant logic Customer ecosystem The ongoing debate about the service‐dominant logic (S‐D logic) (Vargo and Lusch, 2008a, b ; Grönroos, 2008) has stressed that value creation needs more systematic consideration. The core of marketing has...

... management Marketing communications Invisible communication Relationship communication Service‐dominant logic Interestingly, in the service literature a similar shift in focus has been proposed when discussing value‐in‐use in a service‐dominant logic or service logic (Grönroos, 1978, 2006, 2008...