... Service-dominant logic Value proposition Sensory marketing portrays value co-creation as a service process that manufacturers use to create a multisensory brand experience (Hultén, 2011). Manufacturers can no longer merely rely on a traditional offering when presenting a product because...

... on the perspectives of service-dominant logic and customer-dominant logic. Findings The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way...

... is embedded. © Emerald Group Publishing Limited 2013 Customer services quality Customer requirements Customer value Value creation Value formation Service‐dominant logic Customer‐dominant logic Customer ecosystem Value‐in‐use has also been seen as extending beyond what can...

.... the customer does not bother to listen actively even though there is a message from a company to see or hear. © Emerald Group Publishing Limited 2012 Brand management Marketing communications Invisible communication Relationship communication Service‐dominant logic It is possible...