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Keywords: Servicescape
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Journal Articles
Journal:
European Business Review
European Business Review (2021) 33 (1)
Published: 30 July 2020
...Berta Tubillejas-Andrés; Amparo Cervera-Taulet; Haydee Calderon Garcia Purpose This paper aims to posit servicescape from a multi-dimensional formative approach beyond mere conceptualizations limited to its physical dimensions. An analysis is carried out to predict loyalty behaviours in a cultural...
