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Keywords: Social identity theory
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Journal Articles
Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective
Available to Purchase
Journal:
European Business Review
European Business Review (2025) 37 (3): 532–557.
Published: 03 December 2024
...Francisca Araújo; Amélia Brandão; Aijaz A. Shaikh Purpose This study aims to explore and understand the role of word-of-mouth (WOM), including electronic WOM (e-WOM), in healthcare services through social identity theory. Design/methodology/approach A qualitative approach was adopted based...
Journal Articles
Beyond the “like”: customer engagement of brand fans on Facebook
Available to Purchase
Journal:
European Business Review
European Business Review (2021) 33 (2): 255–271.
Published: 10 January 2020
... significantly predicts eWOM. Research limitations/implications Future research could include motivations behind brand fan behavior. Using other CE measures may bring a different view. Theoretical perspectives other than social identity theory (SIT) may elicit other insights. Practical implications...
