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Keywords: Store brand choice
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Journal Articles
The influence of image and consumer factors on store brand choice in the Brazilian market: Evidence from two retail chains
Available to Purchase
Journal:
European Business Review
European Business Review (2015) 27 (5): 495–512.
Published: 10 August 2015
... (2011) work on emerging market multi-nationals. In this research, we take into account a number of image and consumer factors, which have not been widely investigated in relation to SBs in the context of Latin America, to explain SB choice. Brazil SB perceived value SB price-image Store brand...
