...Mesay Sata Shanka; Håvard Ness; Kare Sandvik Purpose This study aims to investigate the impact of strategic orientation, namely, market orientation and entrepreneurial orientation, on marketing capabilities and firm performance. Strategic orientation and marketing capabilities are crucial for firm...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Entrepreneurial culture Entrepreneurial management Growth orientation Management structure Reward philosophy SME performance Strategic orientation Small and medium...

.... Originality/value In this study, the authors aimed to investigate the impact of SHO on SMEs’ PBP. To this end, the authors simultaneously used two different strategic orientations (SOs): EO, which is widely studied in the literature, and CO, which has been less researched. The authors also examined...

...Innocent Otache Purpose The purpose of this study is to empirically explore the mediating effect of teamwork on the relationship between strategic orientation and organizational performance. Design/methodology/approach This study adopted a descriptive research design. A self-reported...

...Krishna Chandra Balodi Purpose – This paper aims to bring together strategic orientation (SO) and organizational forms literatures by proposing refined SO typologies based on various combinations of entrepreneurial orientation (EO) and market orientation (MO); and postulating typical...