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Keywords: Strategic orientation
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Journal Articles
Examining the linkage between strategic orientations and firm performance: a meta-analysis on the role of marketing capabilities and cultural and environmental contingencies
Available to Purchase
Journal:
European Business Review
European Business Review (2025) 37 (5): 810–834.
Published: 13 June 2025
...Mesay Sata Shanka; Håvard Ness; Kare Sandvik Purpose This study aims to investigate the impact of strategic orientation, namely, market orientation and entrepreneurial orientation, on marketing capabilities and firm performance. Strategic orientation and marketing capabilities are crucial for firm...
Journal Articles
Entrepreneurial management, competitive advantage and SME performance: evidence from an emerging economy
Available to Purchase
Journal:
European Business Review
European Business Review (2024) 36 (6): 997–1014.
Published: 27 May 2024
... of the resource-based view, entrepreneurial management is regarded as a valuable organisational resource and capability that can give an SME a competitive advantage, consequently leading to superior SME performance. This study views the dimensions of entrepreneurial management, including strategic orientation...
Journal Articles
Strategic-hybrid orientations and perceived business performance in medium/high-tech SMEs
Open Access
Journal:
European Business Review
European Business Review (2025) 37 (1): 49–81.
Published: 13 May 2024
.... Originality/value In this study, the authors aimed to investigate the impact of SHO on SMEs’ PBP. To this end, the authors simultaneously used two different strategic orientations (SOs): EO, which is widely studied in the literature, and CO, which has been less researched. The authors also examined...
Journal Articles
The mediating effect of teamwork on the relationship between strategic orientation and performance of Nigerian banks
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (5): 744–760.
Published: 02 August 2019
...Innocent Otache Purpose The purpose of this study is to empirically explore the mediating effect of teamwork on the relationship between strategic orientation and organizational performance. Design/methodology/approach This study adopted a descriptive research design. A self-reported...
Journal Articles
Strategic orientation and organizational forms: an integrative framework
Available to Purchase
Journal:
European Business Review
European Business Review (2014) 26 (2): 188–203.
Published: 04 March 2014
...Krishna Chandra Balodi Purpose – This paper aims to bring together strategic orientation (SO) and organizational forms literatures by proposing refined SO typologies based on various combinations of entrepreneurial orientation (EO) and market orientation (MO); and postulating typical...
