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Keywords: Strategic orientation coalignment
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Journal Articles
Journal:
European Business Review
European Business Review (2026) 38 (5): 790–824.
Published: 17 June 2026
... and regression analyses to test competing fit models. Strategic coalignment, conceptualized here as strategic orientation coalignment, is modeled as a higher-order construct composed of entrepreneurial, market, learning and innovation orientations. Organizational structure is operationalized through coordination...
